Writing Effective SEO Copy

The purpose of SEO copywriting is to elevate your site's ranking in the search engines by incorporating targeted keywords and keyword descriptions that are found right in your text. Where do keywords come from?No specific place. They are basically obtained by finding out how people phrase their requests when they input a request into the search engines. You find these keywords by using the content keyword search tools provided by Overture or Google (more about this later on in this section!)

Once the top ten to twenty keywords are found, articles are then created around each of these key phrases and posted to the web site. This means being very clever about your sentence construction. Keep in mind it is not just the search engine spiders you are trying to please. These should also make sense and appeal to your reader.


Each search engine optimized articles that you post to your websites gives the search engines something to crawl when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines. In fact you could say that writing keyword paragraphs is one of the most effective ways to increase your web presence.

The most effective SEO writing is SEO writing that is brief. Professional SEO copywriters that keyword paragraphs ideally be about 250 -500 words in length. These types of articles must be well written and informative with at least two of the search terms strategically placed within the text and other on-page elements.Ideally however they should be longer than 100 words. The key is to find a happy balance between copywriting for people and copywriting for the search engines. Here are some tips to writing more effective SEO copy.


First of all don’t overdo the keywords. You will look incompetent to both the readers and the search engine spiders! Have you ever landed on a page that has been over optimized. Not only does the article usually just seem to “fill space” and not provide any information but it also makes whoever is behind its writing look greedy! To preserve your reputation on the web it is probably a good idea to only employ about three different keywords or keyword phrases per page. You want them to click the link to your site, as opposed to close their browser window in frustration once they read your awkward, badly composed keyword optimized copy!

Don’t write too little! There is such a thing as being too concise when it comes to SEO. People become very disappointed and annoyed when they search for some time for a focused subject only to be led to the same vague definition over and over. Disappointing and irritating people with your shallow search engine copy is no way to get customers or membership conversions.

Be tasteful about the use your keywords. Your keywords should not dominate or overload the piece. One way to tell if your piece makes sense is to read it out loud. If it sounds robotic, repetitive or nonsensical then you have probably laid on the keywords a little too thick.


Write the way you talk. Get to the point as if you were having a conversation and incorporate the keywords into your text afterwards. Excellent search engine optimized copy never sounds like the sentence was deliberately contrived to accommodate the keyword.

Don’t use big words. Try to write in grade four to grade six level conversational language. If you write any loftier you will not be comprehensible to the masses. SEO copy is definitely not the occasion to impress others with your large vocabulary or knowledge of obscure adjective.

Keywords that are too obtrusive or omnipresent are a turn off for everything human that can read. Even if the search engine spiders find them friendly, lousy, forced sounding content is only going to have your visitor clicking the little X at the right hand corner of the browser window after they have decided your writing is
incomprehensible.

Use keyword phrases in headlines, titles and sub titles. There is no point to trying to do this if the keyword phrase that you are trying to incorporate completely distorts the title of your article. Never use a keyword in a title if it obscures the article’s topic or intention. Your best bet is to try to keep the title a complete sentence well at the same time trying to capture the general sense of it by using one or two well-chosen, high ranking keywords.

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